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Box Project (Rebranding Garden & Bakehouse)
The box project showcases a range of designed artefacts inspired by brands that have influenced my life so far and are meaningful to me. This includes my childhood brand (Garden/ å˜‰é “), I grew up with, and my adult brand (Bakehouse) that aligns with who I am as an adult.
Based on two provocations:
1: Reimagine your childhood brand to align and appeal to your adult self.
2. Reimagine a limited-edition surprise product outside of the product category for your adult brand.
BOX EXTERIOR
Simple, store-inspired design, paired with a bold colour palette, contrasts with the more intricate styles of my chosen brands, enhancing product visibility and differentiation in a supermarket setting.
BOX INTERIOR
PACKAGING DESIGN
CHILDHOOD BRAND
I reimagined the Garden (å˜‰é “) brand by redesigning its wafer packaging to appeal to my adult self, repositioning the brand with a friendly, down-to-earth personality.
CHILDHOOD BRAND
Audience cards
PACKAGING DESIGN
ADULT BRAND
I redesigned Bakehouse’s candle packaging with a warm, tactile brick-textured wrap to evoke cosiness and warmth and align with its brand values. The refreshed wordmark and earthy palette keep their artisanal charm while elevating the product.
ADULT BRAND
Brand Vision/ Mission/ Purpose Postcards
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